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Self-Counsel Press
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Self-Counsel Press is Canada’s premier source of self-help law books and books for small business.

Job Opening: Full-Time Publicist/ PR Manager with Self-Counsel Press

April 4th, 2013

Deadline: April 19th, 2013

Self-Counsel Press is seeking a creative, energetic person to generate publicity in both online and
traditional media for our list of small-business, legal and personal finance books in both print and ebook
format.

Working closely with the Marketing Manager, Editorial department and Sales Manager you will be
responsible for all aspects of publicity. The ideal candidate is web savvy and has fresh new ideas for
reaching consumers for niche book subjects. We need someone who has good writing skills and excellent personal skills — someone who can develop a
good working relationship with traditional and online media.

DUTIES INCLUDE:
• Developing strategic US and Canadian publicity campaigns for SCP’s strong and extensive backlist as
well as 7-10 new titles each season – in both print and ebook format
• Writing press releases, pitch letters and promotional materials
• Building and maintaining relationships with small business support organizations such as Chambers of Commerce and entrepreneur groups
• Maintaining, strengthening and developing relationships with online and traditional media
• Building and maintaining ‘Self-Counsel Press’ as a brand identity in the media
• Working closely with US and Canadian sales reps and distributors
• Supervising review copy mailings
• Maintaining publicity section of Self-Counsel Press website

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
• Must be an independent, creative thinker and be able to work in a team environment
• Excellent written and verbal skills
• Candidates must be extremely organized
• Ability to identify and target particular demographics
• Experience and skills with Apple-Mac OS and/or Indesign-Photoshop are a bonus

EDUCATION AND EXPERIENCE:
• Minimum 2 years experience in book publicity or comparable education (MPub)
• Strong command of social networking websites and other online tools
COMPENSATION:
• Salary Position + Benefits. Compensation based on experience
• Feel free to provide salary expectations when contacted

COMPANY BACKGROUND:
For over 40 years, Self-Counsel Press has published high quality business and reference books and forms
kits, written in clear, easily understood language. Our titles provide readers with reliable information
authored by experts. We have a range of do-it-yourself legal and business titles, and reference books
covering topics such as writing skills, professional development, study skills, and personal finance.

We thank all candidates, however, only those selected for an interview will be contacted. Please email
your resume to sales@self-counsel.com No phone calls, please.